Slagle Design is honored to work with Capital University on their new athletic branding.

The Crusaders nickname had been in use for more than a half-century, beginning in 1963 when it was adopted by the football team.

Over recent years, students, faculty and alumni increasingly made their voice heard about concerns regarding the Crusaders name and Capital listened. In the Spring of 2021, Capital announced a list of 4 finalists, gathered from a study of thousands of names which were contributed by the Capital community and put them up for a vote. The overwhelming favorite was Comets.

"We believe that the University nickname and mascot should be a unifying symbol that enhances school spirit and pride for all who are affiliated with Capital. In recent years, our nickname has been challenged by students and faculty for its connection to the historic Crusades. The detailed study found a significant portion of the Capital family shares this perspective."

The new logo is more about “Capital” than it is about “Comets.”

The goal was to create a logo and brand identity that symbolizes the connection between Capital University and the Capital city from which it is named. Each element of the logo is tied closely to that pride.

“Jeremy is a fantastic partner in projects that require thoughtful, modern, and creative outcomes. He’s attentive and probing, and encouraged us to shift and refresh our thought process. We achieved exactly what we needed and more!“

–Jennifer J. Patterson, Vice President for Advancement & Chief Development Officer

“We are so grateful to have Slagle Design as a client partner. Jeremy listens, is open-minded, creative and encourages us to think in new ways. His attention to detail and his understanding of the impact that visuals and messages can have on different audiences is his ‘sixth sense’. Our brand was in need of some new energy and lift and Jeremy took us in a much needed direction!”

Susan Hunter, Director of Marketing, Capital University