During the Civil War, 367 people from Jerome Township, Ohio joined the fight, which was a lot considering there were only 216 registered voters and a total population of 1,398. This included a few boys who were 16 years old and one who was 14. Sadly, 75 of those who enlisted lost their lives in the war. To honor their sacrifice, the township residents built a war memorial in New California that stands over 20 feet tall.

“It’s a good way to preserve the past but at the same time giving it a modern twist,” –Megan Sloat, Trustee

“We are super excited to begin using the new image.” –Brandon Standley, Township Administrator

Their logo, however, was very difficult to reproduce at small sizes and inflexible when it needed to be used on a dark background. Most people thought it was a lighthouse.

As the township thrives and grows, there has become a need for a flexible brand identity system that could be used on everything from signage to vehicles to official documentation. Proud as ever for their sacrifice and prominently placed memorial statue, the decision was made to continue the tradition of keeping the statue as the focus of their identity but to create an updated, easier to implement brand identity.