New Work: Snowville Creamery Rebrand
Slagle Design is excited to share the new branding and packaging for Snowville Creamery
When we received the first email from Snowville, we were excited and honored to be considered for this project.
Snowville Creamery is known throughout Ohio for their incredibly delicious grass-fed milk, yogurts, cheeses, and dairy products. They don’t just preach sustainability and the value of non-GMO dairy, they practice it. They have been a perfect match for the kind of clients Slagle Design dreams of partnering with.
It was important, from the start, to make a connection with their passionate customer-base, paying homage to the brand that got them to this point. In some ways this is a brand evolution and in others, it is a revolution.
As Snowville looks to the future, the possibilities and release of amazing new products, the new brand identity simplifies their visual branding and messaging and makes it easier to implement across a line of products. We are partnering with Snowville to redesign all of their packaging. It will slowly be appearing in grocery stores as they use up their existing package inventory–once more, a testament to their commitment to sustainability and stewardship.
At Snowville, our mission is clear: be a force for change in the dairy industry by remaining committed to age-old methods of ensuring our products are the freshest, purest, and absolute finest money can buy.
When it comes to milk, we believe Nature got it right, and doesn’t need much help from us. What she does need is the assurance that we’ll assist her in letting cows do what cows do best: amble the pasture, graze fresh grass and forage, soak up the sunshine, and live happy, contented, stress-free lives. Simply put, that’s all they really need to create milk that tastes better, delivers optimum nutrition, and helps keep the planet healthy.
“Working with Jeremy and Chris helped provide clarity for what we wanted to share with our customers, the experience was educational and enriching. The final results leave us with our brand being shared with our customers in a way that validates our story and connects our hard work to our customers hearts.”
Anna Shields, General Manager, Snowville Creamery
She’s a polarizing figure, to be sure. Most recognize her, many love her, and a few truly dislike her. But to us, she represents everything near and dear to our hearts.
Snowville is a woman-owned company that has overcome great odds by facing everyday hurdles with a unique combination of grit and grace. Every single day, we look to the past to glean tried-and-true methods of helping humanely treated cows produce the finest quality milk. At the same time, we’re continually looking forward in order to develop new and better ways of getting the freshest product to our customers in the fastest way possible. And we approach everything we do with a servant’s heart, always working to ensure our farmers are fairly compensated, our community is supported, and our customers are given the absolute finest dairy products we can possibly make.
We are strong. We work hard. We’re proud of and passionate about the work we do. And we’re humble that we have been given the opportunity to make a difference to people and the planet. Our roots dig deep; our vision rises high. We are the maiden, and the maiden is us. Long may she pour.
Writing & strategy partner: Christine Myers, Verb Garden Inc