Congratulations Columbus Crew for a well designed and much-neded update to their logo. I'm really happy to see the "construction crew" go away. While some have been critical of the new design, I'm embracing it. American sports franchises like NFL, NHL, MLB and NBA are easy for us to critique, but soccer is an international sport with traditions and emblems most Americans are unfamiliar with. The new Crew badge does a great job bridging the gap and bringing a modern, American spin to an international soccer style. Spacejunk Media did a killer job with their "Badge of Honor" animation for the public unveiling of the logo.
Bake Me Happy opens location in Merion Village
Slagle Design is proud to work with Wendy and Letha at Bake Me Happy, an amazing new bakery in Merion Village (that just happens to be gluten-free). Be sure to stop in for some goodies and coffee at their beautiful new location in Merion Village at 116 E Moler Street, Columbus, OH 43207.
Check out their branding here.
Here are a few articles about their new venture:
Crave Magazine Features Slagle Design
Thrilled to be featured in this article about food branding in Columbus.
Pinchflat IV this weekend!
Please come out this weekend and join the fun! 30 local artists will be displaying and selling limited edition, traditionally printed art...all inspired by the bicycle. Each print costs ony $30!
There are events Friday evening and all day Saturday. You can get more info at www.pinchflatcolumbus.com
Video of my visit to SAA
Thanks SAA for having me out!
Dean & Deluca picks up three Columbus food brands!
So excited to report that national retailer of gourmet and specialty foods, Dean & Deluca just picked up three brands that we designed/redesigned over the past year: Brezel, Luna Burger, and Ganola. They will be featured in their retail stores and eventually on their website and upcoming catalogs in 2014!
Thanks to my creative partner, Christine Myers, who wrote all of the strategy, copy and creative briefs which all had significant impact on the design. These brands would not be what they are without her partnership. Thanks Chris!
Park Street Pizza photos
Last week I had the opportunity to hang with Rocky and Courntney Shanower, Owners of Park Street Pizza in Sugarcreek, Ohio, as we spent the day visiting local farmers and producers to shoot pictures for their upcoming website and branding (can't show you that yet but it's really exciting). It's no surprise we had a great time. Thanks to the crew at Park Street for allowing me to be in their way all day as I documented their work.
Speaking at SAA
I'm excited to be speaking to the students at the School of Advertising Arts next Wednesday. I visited there nearly 20 years ago while applying to schools and they were my top pick. I have a feeling a lot has changed since then. Can't wait to check it out and hang with the students for the afternoon.
Brezel at the North Market
This spring, I had the pleasure of working with Brittany Baum, owner of Brezel, to rebrand her amazing Bavarian pretzel bakery. It's been really fun to see her grow into a larger space at the North Market and take the time to work with me on a redesign of her shop. It turned out great! In order to keep the cost down, she did much of the prep work herself, painting the various surfaces, and helping me apply the vinyl to the counters, and signage. Her shop certainly stands out now and she gets loads of compliments from North Market customers and other vendors as well.
Cambodia trip video
As many of you know, we just returned from a three week, life-changing trip to visit our friends at an orphan home in Phnom Penh, Cambodia. Here's a short video of our time spent with the kids at Asia's Hope Prek Eng 2 children's home.
Click here for more information about Asia's Hope.