Frequently Asked Questions

Here are a few answers to some commonly asked questions.

As always, we are happy to answer any others you might have. If you have a general question, you can send us an email. If you are interested in getting started or getting a quote on your project, please take a moment to fill out this short form, and we'll get right back with you. 

What is the difference between a logo and a brand identity?

A logo is one piece of your brand. A brand identity includes your logo, colors, typography, messaging, and the overall experience people have with your business.

How much does professional branding cost?

Every project is different. After learning about your goals, audience, and needs, we'll create a custom proposal tailored to your business.

How long does a branding project take?

Most projects take anywhere from a few weeks to a few months depending on scope, complexity, and timelines.

When is the right time to rebrand my business?

A rebrand makes sense when your business has changed, your audience has evolved, or your current branding no longer reflects who you are.

What does the design process look like?

We start by understanding your story, goals, and audience. From there, we develop strategy, create concepts, refine the best solution, and equip you with the tools to grow. Click here for more information.

What types of clients do you work with?

We partner with businesses, nonprofits, educational institutions, startups, and established brands of all sizes.

Do you work with clients outside of Ohio?

Absolutely. While we're based in Columbus, we work with clients across the country.

What makes Slagle Design different from other branding agencies?

We believe great branding starts with listening. Our process is highly collaborative, story-driven, and focused on creating meaningful connections between brands and their audiences.

How can branding help grow my business?

Strong branding builds trust, improves recognition, and helps customers understand what makes your business unique.

What are the signs that my current branding is holding me back?

If your brand feels outdated, inconsistent, confusing, or no longer reflects your business, it may be time for a refresh.

Do you create custom illustrations and mascot designs?

Yes. We create custom illustrations, athletic mascots, brand characters, editorial artwork, icons, murals, and more.

Will I own the rights to the final artwork and logo?

Yes. Upon project completion, you'll receive the final artwork and the rights needed to use your branding across your business.

Do you offer free estimates?

Yes. We'll schedule a conversation to learn about your project and then provide a detailed proposal. If you are interested in getting a project quoted please fill out this simple form and we will be in contact.

Do you work with startups?

Yes. We enjoy partnering with passionate founders and growing businesses that are ready to invest in their brand.

Do you charge by the hour?

No. We typically quote projects based on scope so you know the investment up front.

Can you redesign my existing logo?

Yes. Whether you need a small refresh or a complete rebrand, we'll help determine the best solution for your goals.

How involved will I be in the process?

Very involved. The best work happens when clients actively participate and share their insights, goals, and vision.

What services do you offer?

Our services include branding, logo design, packaging, illustration, websites, animation, photography, social media, and marketing support.

Do you create packaging design?

Yes. We design packaging for food, beverage, retail, health and beauty, and consumer product brands.

Do you offer photography and animation?

Yes. We provide photography and animation services that help bring your brand story to life across digital and print platforms.

Why is branding important?

Your brand is often a customer's first impression. Effective branding helps people remember you, trust you, and choose you over competitors.

What industries do you specialize in?

We've worked with food and beverage brands, healthcare organizations, universities, retailers, nonprofits, sports organizations, and many others.

Can you help after my branding project is finished?

Yes. We often continue supporting clients with packaging, marketing materials, websites, campaigns, and other creative needs as they grow.

How do I get started?

Simply reach out through our contact form. We'll schedule a conversation, learn about your goals, and determine if we're a good fit for one another.

Are you hiring?

Sorry, we are not. We have stayed intentionally small. Very small. and it's where we are most happy and efficient.

Are accepting interns or shadowing opportunities?

Unfortunately, we have put a hold on internships and shadowing opportunities due to the shear number of requests. We’d never find time to get anything done if we said “yes” to all who inquire! Being a small agency, even the best interns become enough of a distraction that it becomes a detriment to our productivity. Besides that, we have found that due to the fluctuation and nature of our of work flow, it’s difficult for us to guarantee that interns will get a good grasp of the design process and we would want you to have the best experience possible.

That being said, we are always willing to meet with students and designers to do portfolio reviews and give feedback. Please let us know if you want to set something up.

Do you do spec work?