In 2017, The Ohio State University reached out to several design firms to help them reimagine their beloved mascot, Brutus Buckeye.

Their existing athletic branding was not going away, rather they were looking for an alternate Brutus that was more animated and gregarious, seen all across campus (not just the in the ’Shoe or the Schott), and a reflection of the entire student body. After all, Brutus is really just a nutty college kid in a costume!

While Slagle Design and team made it to the final round (top 2), we eventually lost the project to a super-talented agency whose work we admire.

See the full case study here

Creative Parters:
Rafael Rosado
Thad DeVassie
2Tall Animation

“Jeremy is a fantastic partner in projects that require thoughtful, modern, and creative outcomes. He’s attentive and probing, and encouraged us to shift and refresh our thought process. We achieved exactly what we needed and more!“

–Jennifer J. Patterson, Vice President for Advancement & Chief Development Officer

“We are so grateful to have Slagle Design as a client partner. Jeremy listens, is open-minded, creative and encourages us to think in new ways. His attention to detail and his understanding of the impact that visuals and messages can have on different audiences is his ‘sixth sense’. Our brand was in need of some new energy and lift and Jeremy took us in a much needed direction!”

–Susan Hunter, Director of Marketing, Capital University

The Cedarville University Yellow Jackets have a time-honored athletic heritage whose teams routinely compete at a national level. As of the 2010-2011, the Yellow Jackets are moving up from NAIA to NCAA Div II, allowing them to compete at a higher level, bringing with it, more regional and national exposure.

The old yellow Jacket was getting tired. Aside from the technical issues that came with printing and consistency it really looked like the same "bee, hornet, or wasp" employed by high schools and colleges around the country. It wasn't memorable and didn't represent the excellence and tradition for which Cedarville Athletics were known.

The result was better than anticipated. After rounds of revisions and tweaks, working with feedback from the coaches, athletic director and communications department, a new mascot was born. Along with the mascot there are multiple custom type treatment and lockups. The new mascot can be easily reproduced from full-color to one-color applications. Go Jackets!

Slagle Design had the privilege of working with The College of Wooster to design their new mascot, Archie, the Fighting Scottie.

Their most recent mascot, a fighting Scotsman with a sword, was coming under some scrutiny. Students and faculty were concerned about the use of weaponry and pushed for a more inclusive, gender-neutral mascot that could be embraced more widely. Other issues plagued the old mascot. It was dated, overly detailed, and difficult to reproduce.

In response, The college reached back to its rich history to rediscover its original, traditional mascot, a Fighting Scottie.

The Triple F Collection reached out for help on a new mascot. We quickly identified GoBe (short for Go Beyond) as a thrill-seeking, hypercard driving, French Bulldog. GoBe will be appearing on their Youtube Channels, website and in various other communications.

Click here to see the complete DoverPhila rebrand.

“Slagle Design was extremely easy to work with, and we could tell that he truly cared about getting our project right. They took the time to research and listen to community input, and worked diligently to meet our deadline with time to spare. Highly recommend.”

-Garet Studer, Athletic Director, Everett Community College