DoverPhila Federal Credit Union has been serving the Dover/New Philadelphia community since 1953. They operate five offices in Dover, New Philadelphia, Newcomerstown, and Uhrichsville with nearly 100 employees, all of whom are proud and eager to serve the financial needs of anyone who lives, works, attends church or school in Tuscarawas County. 

What started as a request for a simpler app icon, turned into a full rebrand for the organization which extended into website, signage, outdoor, print and radio advertising, and mascot development. The new brand is friendly and engages with their community as more than just a place to do their banking. They exist for the financial benefit of their members and to provide a level of service that meets their members’ financial needs.

Creative Partner: Thad De Vassie, Ratchet Strategy + Communication