In 2017, The Ohio State University reached out to several design firms to help them reimagine their beloved mascot, Brutus Buckeye.

Their existing athletic branding was not going away, rather they were looking for an alternate Brutus that was more animated and gregarious, seen all across campus (not just the in the ’Shoe or the Schott), and a reflection of the entire student body. After all, Brutus is really just a nutty college kid in a costume!

While Slagle Design and team made it to the final round (top 2), we eventually lost the project to a super-talented agency whose work we admire.

See the full case study here

Creative Parters:
Rafael Rosado
Thad DeVassie
2Tall Animation