graphic design & communication
Special Thanks to:
Thad DeVassie of Ratchet Strategy and Communications
Chris Myers of Verb Garden, Inc.
Our clients, for entrusting us with their brands!
In this episode of the Creative Waffle podcast, I chat with Ohio based designer and illustrator, Jeremy Slagle. During the show we talk about his new book. Faith and how it's impacted his creativity and life. Jeremy also shares his lessons from starting his own design studio, moving away from agency life. Hope you enjoy the show.
Our project covered logo and brand identity, strategy and communications, new tagline, admissions view book, application to printed materials, video production and photography.
—Dr. Lillian Schumacher, President of Tiffin University
This week on the Creative South Podcast, I’m talking with Author and Designer, Beth Stafford and Illustrator and Designer, Jeremy Slagle about their upcoming children’s book, “Chin up, Chinchilla.” We get a bit of Beth and Jeremy’s backgrounds, talk about how Beth came up with the idea for the book, how Jeremy got involved with the illustrations, creating emotion in the characters expressions, and discuss the Kickstarter Campaign for "Chin Up, Chinchilla."
Two years ago, I was hanging with my friend Ben Stafford at the Creative South Conference and he showed me some concept sketches for a really cute book written by his wife, Beth. The drawings were great and he was really excited about the project. I have to be honest and say I was a bit jealous. I remember telling myself that my opportunity would come along someday.
Fast forward about a year, we hosted Ben and Beth on our Joy Venture Podcast (you can listen to the episode here). After the interview, Thad, Ben and Beth and I grabbed some tacos at Condado (YUM!) and the conversation turned towards childrens’ books. Beth looked at Ben, then looked at me and asked if I would illustrate their book! I was shocked. Ben is an amazing illustrator! I didn't even pause. "Absolutely! I’ll do it!"
That was last November and here we are in mid-August, finally ready to release the book. It was far more time-consuming than I had anticipated. Far more difficult and way more rewarding. I started with pencil and paper to rethink the characters and even the style I would create them in. I wanted to push myself to do something different. I’m really happy with the results.
So today, we release it into the world to see if people think it’s as great as we do. I feel nervous, exposed, and downright terrified. But I know I have done my best, and I learned a lot in the process. I will likely never earn back the hours I put into this book but it has brought me a lot of joy. Working with the Staffords had been a real pleasure and I would do it again in a heartbeat. I’m so thankful for the opportunity. I got to do a children’s book!
Hopefully, in 30 days, when the Kickstarter campaign is over, I will look back at this post and remember that–funded or failed—it was the process of creating that brought me joy, regardless of the outcome.
The Chin Up, Chinchilla Kickstarter Campaign will be running from August 15 through September 14, 2018. If you like what you see, please consider buying a book or four. Christmas is just around the corner!
“The one thing we’ve learned about our business is that no one is going to come to you and say “Oh, you want to do a children’s book, here you go” or “Oh, you want to teach or speak more, here you go.” If we want to do it, we’ve got to make it happen.”
Brad is the face and accomplished designer behind their action-oriented moniker while Krystal keeps all things non-design running and mapping out the journey, quick to push Brad out of his comfort zone for the sake of growing.
This Boise, Idaho duo stopped in Columbus as part of a cross-country workshop tour and talked with us about what motivates them and how they are motivating others. From Kickstarting a children’s book to support victims of Typhoon Haiyan in The Philippines, to crowdsourcing Artists for Education with educational design for teachers to use in the classroom -- doing good and building community are part and parcel of their craft. It’s those brave and unselfish acts that are key to their success and opening up opportunities that fuel their business, which also reveal new ways to do meaningful work and have a positive impact on others.
“I brew beer that I like to drink, and I like to share that. Not that we won’t have 12 percent alcohol beers that knock you over, but that’s not our forte. We’re trying to brew delicate beers. I think simple and subtle can be very powerful.”
Kevin's story is a pivot of a different nature. Previously the brewmaster at Uinta Brewing, a nationally recognized craft brewery in Salt Lake City, Kevin and his wife Jael Malenke decided to move back to her hometown in Fresno and purchase a farm.
Fresno, Ohio that is.
Armed with a degree in brewing science from UC Davis (yes, there is such a degree), Kevin is no hobbyist. Beer is indeed his career and he's a recurring judge at the annual Great American Beer Festival. Kevin shares with us his decision to start his own brewery in Ohio, the importance that family and community played in that decision, and why starting a farm brewery in a rural patch of rolling hills just made sense. Curly haired mangalitsa pigs ("wooly" pigs) that inspired the name actually roam his farmland and are visible from his taproom patio with cold beer in hand. It's both idyllic and intentional; it's also indicative of everything about this brewery. From the quirky name to the German-Bavarian style of beers he chooses to brew, down to his hand-made and hand-planed taproom — all of it is crafted with purpose and a story behind it.
“There were seeds being planted suggesting ‘maybe I’m not living the life I’m supposed to be living.’ But I didn’t know at that time what it was or how I was going to do it... and so I found myself in that rut again.”
John takes us through a bumpy ride from the mountaintop peaks and through deep valleys of his life in corporate banking, revealing just how hard things can get before admitting some sort of change needs to happen. It's a story we believe will resonate with many.
By the time John fights back the tears at the end of the podcast, hearing his decision to start Johnny Velo Bikes seems obvious and evident. His connection to bikes, cancer (as a survivor himself), community, and the surprise opportunity to finally become an entrepreneur are tailor-made for this story. But to seize it, to fully own it, he had live it out. And that's the hard part.
In retrospect, John just might tell you this was the most challenging ride he's ever been on — but also the one he was meant to travel.
Jeremy Slagle is one of my friends who is a huge inspiration to me. Then I learn something about him that makes his story even more powerful and more inspiring. When you don’t think that is possible, well guess what it is!
Let me tell you a little about what we will talk about tomorrow: Have you ever wondered if you can go out on your own? Do you struggle calling yourself a design firm when you feel like a lonely freelancer?
Do you struggle with imposter syndrome? Are you self-taught in some area that now you are an expert at?
Have you had to rely on your faith in your God-given abilities and that He would provide even when no clients are knocking at the door? And we will talk about why Jeremy doesn’t like the word freelance.
