New Work: TAKOREA

 
 
 
 

Started in a ghost kitchen for delivery only, TAKOREA has a new home in their own brick and mortar restaurant.

The rebrand is an opportunity to make a splash as they introduce their food to the neighborhood.

 
 
 
 
 

In a sea of restaraunt logos based on the Korean Flag (including their own), we decided to take a different approach.

 
 
 
 

BIRTH OF THE TAKO TIGER

Something Familiar

The tiger’s head is depicted in the recognizable shape of a taco (or “tako” in this case). It symbolizes the fusion of traditional Korean flavors and fresh ingredients with the shape of traditional Mexican faire.

Something Wild

The tiger is strongly associated with Korean culture and is seen as representative to the identity of Koreans. Tigers in Korea are a symbol of strength and power and often seen as the guardian spirit and protector of the Korean people. Tigers are often featured in many Korean folktales and stories.

Something Traditional

Traditional Korean ornamentation is unique in Asia as it relies on circles, mono-weight lines and symmetry. We considered these traits as influence for how we rendered the logo.

 
 
 
 
 

Make it your own

TAKOREA’s food starts with the freshest ingredients but you get to choose how it all comes together.

You get to make it your way. There’s nothing that says “make it yours” like stickers. You see them on laptops, car tailgates and wrapped around your favorite Thermoflask. You can tell a lot about a person by what stickers they choose to identify with. Creating stickers from the logo also cuts down on waste and gives TAKOREA a way to customize existing sustainable packaging in a cost-effective way.

 
 
 
 
 
 
 

“Thanks for the awesome logo!! Slagle Design was very flexible with my budget as well as my schedule.”

–Kevin Kim, Owner, TAKOREA

 
 
 

Bob Ewing is coming to Columbus for a Vector Lettering Workshop!

 

Please join us for a lettering workshop with my friend, Bob Ewing.

Please join us for this 3 hour hands-on workshop where Bob will take us through his entire process from sketch to final vectors in Adobe Illustrator. Bring your laptop and learn along with us.

Sunday, March 13, 2022, 1:00 PM 4:00 PM

Class size is limited 25 so register soon!

Stick around to hear Bob’s Keynote talk that evening. Should be a fun day!

 

Slagle Design is honored to have six logos selected for Logo Lounge 13!

 

We have had logos represented in every Logo Lounge book since Volume Two but this is the first time we’ve had six entries accepted!

It’s a real honor have our work chosen alongside so many other amazing designs by incredibly talented designers world-wide.

Thank you to all of clients who trust us with their company’s brand identity. We are truly grateful for your partnership!

 

Jeremy Joins Renee Dalo on Talk with Renee Dalo Podcast

 

Missed Connections? Not here!

Connecting with clients is oh-so-essential in business, and in the last 2 years our resources and communication abilities have completely changed. Brand designer and illustrator Jeremy Slagle and I sit down and chat about how knowing your capabilities and your limits are such an integral part in working with not just any clients, but connecting with the right ones. Jeremy is here to dish some critical advice on the importance of knowing your unique story, while educating others who may need a gentle push in the right direction, all the while navigating new communication techniques. You’re going to love this one, folks, come join us, let’s talk it out! 

 

Please join us this Sunday: Jeromy Laux, Don’t Talk to Strangers

 
 

Sunday, January 9, 2022

6pm - 7pm social hour
7pm – 8pm presentation
8pm – 9pm after party

International Center for Creativity
4675 Lakehurst CourtDublin, OH, 43016 (map)

Google Calendar ICS

Walking the streets is a great way to experience an area's culture. It’s there that the poor and the rich walk alongside each other. Jeromy’s photos immerse the viewer into cultures all over the world. Every human has a story worth hearing - regardless of their power, wealth, race, or status. When you allow yourself to break down the barriers that may have been instilled in you to not talk to strangers, you might find that you have more in common with others than you realized.

About Jeromy:
Jeromy brings his experience, caring heart and creativity to the forefront in his role as founder - and namesake - of Laux Creative. When not directing or documenting the world photographically, he enjoys a good pipe of tobacco, sunny afternoons spent at a brewery, and sharing time with his supportive wife Anna, an employee at the James Cancer Hospital. He loves meeting people and building new relationships, as he lives his personal motto every day: love everyone always.

 

New Work: Snowville Creamery Rebrand

 

Slagle Design is excited to share the new branding and packaging for Snowville Creamery

 
 

When we received the first email from Snowville, we were excited and honored to be considered for this project.

Snowville Creamery is known throughout Ohio for their incredibly delicious grass-fed milk, yogurts, cheeses, and dairy products. They don’t just preach sustainability and the value of non-GMO dairy, they practice it. They have been a perfect match for the kind of clients Slagle Design dreams of partnering with.

It was important, from the start, to make a connection with their passionate customer-base, paying homage to the brand that got them to this point. In some ways this is a brand evolution and in others, it is a revolution.

As Snowville looks to the future, the possibilities and release of amazing new products, the new brand identity simplifies their visual branding and messaging and makes it easier to implement across a line of products. We are partnering with Snowville to redesign all of their packaging. It will slowly be appearing in grocery stores as they use up their existing package inventory–once more, a testament to their commitment to sustainability and stewardship.

 

At Snowville, our mission is clear: be a force for change in the dairy industry by remaining committed to age-old methods of ensuring our products are the freshest, purest, and absolute finest money can buy. 

When it comes to milk, we believe Nature got it right, and doesn’t need much help from us. What she does need is the assurance that we’ll assist her in letting cows do what cows do best: amble the pasture, graze fresh grass and forage, soak up the sunshine, and live happy, contented, stress-free lives. Simply put, that’s all they really need to create milk that tastes better, delivers optimum nutrition, and helps keep the planet healthy.

 
 

“Working with Jeremy and Chris helped provide clarity for what we wanted to share with our customers, the experience was educational and enriching. The final results leave us with our brand being shared with our customers in a way that validates our story and connects our hard work to our customers hearts.”

Anna Shields, General Manager, Snowville Creamery

 
 
 

She’s a polarizing figure, to be sure. Most recognize her, many love her, and a few truly dislike her. But to us, she represents everything near and dear to our hearts. 

Snowville is a woman-owned company that has overcome great odds by facing everyday hurdles with a unique combination of grit and grace. Every single day, we look to the past to glean tried-and-true methods of helping humanely treated cows produce the finest quality milk. At the same time, we’re continually looking forward in order to develop new and better ways of getting the freshest product to our customers in the fastest way possible. And we approach everything we do with a servant’s heart, always working to ensure our farmers are fairly compensated, our community is supported, and our customers are given the absolute finest dairy products we can possibly make. 

We are strong. We work hard. We’re proud of and passionate about the work we do. And we’re humble that we have been given the opportunity to make a difference to people and the planet. Our roots dig deep; our vision rises high. We are the maiden, and the maiden is us. Long may she pour.

 

Writing & strategy partner: Christine Myers, Verb Garden Inc


 

New Work: Wonders of His Love

 
 

Slagle Design is honored to work New Growth Press to illustrate “Wonders of His Love,”
A family Advent book by Champ Thornton

 
 

Advent is the perfect time for families to gather together and celebrate the birth of Jesus. Using pictures of Jesus from Isaiah’s prophecies—the Light, the Branch, the Shepherd, and the Savior—brings to life the true meaning of Christmas.  

Hundreds of years before Jesus was born, God spoke to his people through the prophet Isaiah, promising them a Savior. To communicate God’s message, Isaiah used striking, stunning, and surprising imagery—the “wonders” of his love! Isaiah pointed God’s people to the future, when one day, through his birth, death, and resurrection, Jesus would deliver his people from sin and sorrow forever.    

Perfect for busy families with younger children, each week of Advent focuses on one of Isaiah’s images and has readings related to the week’s theme—Jesus the Light; Jesus the Branch; Jesus the Shepherd; Jesus the Savior—and, on Christmas Day, Jesus the Bread. Each week also includes fun stories, discussion questions, crafts, recipes, games, and suggestions for family service projects. 

Written by Champ Thornton and illustrated by Jeremy Slagle, this four-week devotional will draw families closer to Jesus and to each other.

 

“Embark on this Advent treasure hunt and you’ll discover Jesus in Isaiah! With daily Bible reading, lively illustrations, and loads of fun activities, Champ Thornton makes the gems of Scripture precious for your entire family. Get ready to strike gold in Wonders of His Love.”

- Barbra Reaoch

“From vivid illustrations to compelling prose, your children will be drawn to the manger, drawn to the hillsides where the shepherds first heard the news, drawn to the night that changed the world. As you slow down and plan your Christmas, make Wonders of His Love a part of your family worship this year.”

-Daniel Darling

“One of my favorite seasons is Advent. As a family, we always try to pause and meditate on Christ’s coming to us. I love to look with them at the Old Testament promises and see how Jesus completes them. Champ Thornton’s new book does exactly that through the book of Isaiah. It is simple, profound, creative, and beautifully put together. I now know the first book I will pick up this Advent season to walk through with my kids.”

Patrick Schreiner


 

New Work: Capital University Comets

 
 

Slagle Design is honored to work with Capital University on their new athletic branding.

 
 
 

The Crusaders nickname had been in use for more than a half-century, beginning in 1963 when it was adopted by the football team.

 

Over recent years, students, faculty and alumni increasingly made their voice heard about concerns regarding the Crusaders name and Capital listened. In the Spring of 2021, Capital announced a list of 4 finalists, gathered from a study of thousands of names which were contributed by the Capital community and put them up for a vote. The overwhelming favorite was Comets.

"We believe that the University nickname and mascot should be a unifying symbol that enhances school spirit and pride for all who are affiliated with Capital. In recent years, our nickname has been challenged by students and faculty for its connection to the historic Crusades. The detailed study found a significant portion of the Capital family shares this perspective."

 

The new logo is more about “Capital” than it is about “Comets.”

The goal was to create a logo and brand identity that symbolizes the connection between Capital University and the Capital city from which it is named. Each element of the logo is tied closely to that pride.

 
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“Jeremy is a fantastic partner in projects that require thoughtful, modern, and creative outcomes. He’s attentive and probing, and encouraged us to shift and refresh our thought process. We achieved exactly what we needed and more!“

–Jennifer J. Patterson, Vice President for Advancement & Chief Development Officer

 
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Capital comets logo_website copy.jpg
 

“We are so grateful to have Slagle Design as a client partner. Jeremy listens, is open-minded, creative and encourages us to think in new ways. His attention to detail and his understanding of the impact that visuals and messages can have on different audiences is his ‘sixth sense’. Our brand was in need of some new energy and lift and Jeremy took us in a much needed direction!”

Susan Hunter, Director of Marketing, Capital University

 


 

New Work: Protect Your Garden with Bonnie Flowers & Ortho

 
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Slagle Design had the privilege of working with the creative folks at Scotts Miracle Gro and our animation partner, JJ Motion Studio to create cross-platform, animated, educational campaign for Spring 2021.

As always, the team was a blast to work with and they gave us plenty of opportunity to drive the creative look and feel. Thanks to the folks at Scotts and our creative partners for pulling this together and making it a success!