Cheryl’s Cookies contacted us to update the existing Cheryl’s script logo. The old logo was constructed from a “free font” that looked anything but custom. The letters didn’t connect properly, they were inconsistent and the overall logo had become so complicated that it really needed to be cleaned up and thoughtfully reconstructed. The goal was “evolution” and not a “revolution” as Cheryl’s plans to roll out the new logo over time as new products launch.