When your favorite place to hang reaches out to update their branding and packaging, you jump at the opportunity.
Olentangy River Brewing Co. is first and foremost a welcome community space. A coffeehouse during the day that turns into a fantastic craft brewing and tasting room every evening, ORBC is THE place to be. Daily food trucks, Run Club, yoga classes, and gaming groups... there is always something happening.
This is the primary messaging behind their revised brand identity. If you look closely, the facets on the arrowhead are actually a map of their location along with the tributaries that run together to form the Olentangy River, symbolizing how they have carved their own path in the community as not only a great place for craft beer, but the place where the community comes to gather and celebrate life.
