It’s not often you get a chance to rework a brand identity you helped create 10 years earlier.

The opportunities to with Park Street Pizza’s founders Rocky & Courtney Shanower on three of their restaurant concepts has been some of the biggest joys of my career. In 2023, the Shanowers celebrated the 20th anniversary of their original pizza restaurant and opening a much anticipated new location in North Canton, Ohio. It was 10 years ago that they reached oud out to Slagle Design to rebrand their restaurant and now seemed to be a good time to readdress some things and give the brand an updated and flexible look without a complete overhaul.

As much as I love the original logo, there were a few things I would change if I had the opportunity to to make some tweaks. When Rocky approached me to do a refresh, I was eager to jump in!

The original Park Street logo (2003) and the new (2023) logo

“Our company was challenged with a need for a total rebrand. We reached out to Jeremy. Not only did he accept the challenge but wholeheartedly embraced it. He created a breathtaking logo, vision and voice. Jeremy reincarnated our former selves into a vital, relevant brand with a vivacious heartbeat.”

—Rocky and Courtney Shanower, Owners, Park Street Pizza

Updates to the logo Slagle Design created on 10 years ago.

Refreshed color pallet and new secondary font selections pay homage to the original branding while giving them assets to use in social media menu and packaging.

Congratulations to the Shanowers and the entire Park Street Pizza family on 20 years of making the finest pizza in Ohio and creating spaces for the community to gather and celebrate with family and friends.