New Work: Major League Soccer + Target

 

Slagle Design was chosen to represent Columbus to design a mural, illustrations and giveaways for the “MLS All-Star Soccer Celebration by Target!” hosted at McFerson Park the weekend leading up to the 2024 MLS All-Star Game.

Soccer Celebration will kick off MLS All-Star week events with a free festival for fans of all ages.

From interactive fan zones to music, games, autographs, free giveaways, MLS watch parties, and more, Soccer Celebration is the ultimate fan experience taking place in the leadup to the MLS All-Star Game presented by Target.

The community can take part in interactive activities and giveaways including customizing your own fanny pack with custom-made patches featuring our illustrations.

 

Creative Partner: Wasserman

 

New Work: Westwater Supply Rebrand

 

We are excited to share a rebrand for Westwater Supply, a company that has been serving Ohio since 1892. The updated logo and brand identity reflects their new messaging: SERVICE. ABOVE ALL ELSE. For over 130 years. It's the people that make the difference.

 

“Jeremy and his team did a terrific job. Initially, we spoke with several companies about cleaning up and updating our company logos to today's graphic and print standards. When we met with Jeremy, his interest in the history of our company and thoughts on our future were very sincere, which made Slagle Design the clear partner for our company. Jeremy helped us envision how our brand identity is conveyed by our logo, whether anything had changed over the years, and how our logo could capture our plans for the future. Through the process, we arrived at the decision to update our logo and were very pleased with the options created by Slagle Design. Since making the decision to change our logo, we've received great feedback from employees and customers, and are excited to roll out new building signage and vehicle graphics later this year.” Kirk Hendricks, CEO

Creative Partner: Thad DeVassie, Ratchet Strategy + Communication

 

New Work: Park Street Pizza Reboot

 

It’s not often you get a chance to rework a brand identity you helped create 10 years earlier.

The opportunities to with Park Street Pizza’s founders Rocky & Courtney Shanower on three of their restaurant concepts has been some of the biggest joys of my career. In 2023, the Shanowers celebrated the 20th anniversary of their original pizza restaurant and opening a much anticipated new location in North Canton, Ohio. It was 10 years ago that they reached oud out to Slagle Design to rebrand their restaurant and now seemed to be a good time to readdress some things and give the brand an updated and flexible look without a complete overhaul.

As much as I love the original logo, there were a few things I would change if I had the opportunity to to make some tweaks. When Rocky approached me to do a refresh, I was eager to jump in!

The original Park Street logo (2003) and the new (2023) logo

“Our company was challenged with a need for a total rebrand. We reached out to Jeremy. Not only did he accept the challenge but wholeheartedly embraced it. He created a breathtaking logo, vision and voice. Jeremy reincarnated our former selves into a vital, relevant brand with a vivacious heartbeat.”

—Rocky and Courtney Shanower, Owners, Park Street Pizza

Updates to the logo Slagle Design created on 10 years ago.

Refreshed color pallet and new secondary font selections pay homage to the original branding while giving them assets to use in social media menu and packaging.

Congratulations to the Shanowers and the entire Park Street Pizza family on 20 years of making the finest pizza in Ohio and creating spaces for the community to gather and celebrate with family and friends.